How to Use SEO and Link Building to Increase Leads

Are you wondering how you can use SEO and link building to increase leads? Keep reading and learn all about how it works here.

The online space can be a competitive one. There may be hundreds or more companies attempting to attract the attention of the same demographic your company is aiming for.

The good news, at least for you, is many of these companies may not be able to generate leads successfully. Through the use of SEO services and link building, most companies can see a dramatic jump in their ability to generate leads and convert those leads to sales.

Understanding the Algorithm

Gaining attention online is in large part about mastering Google’s search algorithms. It is these algorithms that determine what an individual is shown when they search a particular term.

This process is complex, even putting aside the fact it is partially obscured by Google so it cannot be gamed. That said, there are a few simple tricks well-known to increase how a website is ranked by these algorithms.

Designing a website using these tricks is called search engine optimisation, or SEO. By using information publically provided by Google combined with research and estimates from marketing professionals, SEO allows a website to better rank for the terms relevant to your business.

While it is possible to engage in SEO on your own, it is usually more cost-effective to hire an SEO company. Companies like ours have access to tools and expertise you may likely lack, often allowing us to attract much more attention to your site than is possible on your own.

Building Leads

A reasonable question one might have given the above is how this translates to more leads. The answer is fairly straightforward.

The first part of the sales funnel model is generating awareness. The more people that view your website, the more people become aware of what it is that you offer.

By using SEO tactics like using relevant keywords in your content and working with other companies in link building efforts, your website both starts to rank higher and see a rise in traffic.

Through SEO, you can attract people to your website who are searching ‘terms’, related to your business. While not all of these people will be potential customers, many will be.

As you gain traffic, Google’s algorithms detect your site popularity and make you rank higher. This often creates a cycle where a higher rank makes your site more visible, attracting more people, and thus further raising your rank.

Link building, while part of SEO, is worth discussing on its own because the methodology is somewhat unique. Link building is the process of negotiating with website owners to get links to your website on their pages.

The idea of link building is pretty simple. If a popular blog that ranks highly for terms relevant to your business has an article that then links to your website, you will see a rise in traffic.

Link Building, SEO, and More

SEO and link building can be difficult for entrepreneurs who don’t have the time or expertise to engage in digital marketing. At New Beginnings, we’d like to help.

If your company needs help building traffic, our experts have the tools and skills to do just that. Contact us about your specific needs and we can tailor a solution that works for you!